LESTER HOTELS MANAGEMENT SERVICES

HOTEL REVENUE MANAGEMENT

Below are some, but not all, of the services which Lester Hotels Management Services can assist in with regards to hotel revenue management.

HOTEL REVENUE MANAGEMENT

With deep knowledge of the global market, we will develop best practice for your assets and maximise your profit using all available channels. Our Revenue Director is an experienced hotelier and Business Analyst all in one, its not an art, it’s a science and we have the formula.

Analysing Local Market

Knowing the local market is crucial to setting the correct rates. We will analyse your competition, understand their selling patterns and their distribution. Through this we can not only benchmark ourselves accurately but we can know when we are out performing the market.

Review of Pick-up and Pace

The cornerstone of modern revenue management, analysing daily pick-up and pace reports, or even having the reports in the first place, ensure forecast and budget is met and exceeded. Knowing how many rooms have been sold and how quickly determines your distribution and your price. We know how to evaluate this and when to ensure that targets are superseded.

Pricing Strategy and Rate Structure

Having a strong public offering and multiple opaque channels reinforces the brand and allows you to maintain pricing integrity with demand stimulation tools. We set-out your pricing templates in advance to allow you to build your price based on demand and distribution, ensuring optimal RevPar.

Management of OTA Distribution

Having rates through the key OTAs is only half of the job. Ensuring that your hotel is the number one and that you receive all promotional opportunities only comes from the relationship with your market manager. We have strong partnerships with the OTAs that ensure opportunities aren’t missed. Moreover, we often get better commissions rates providing cost savings.

Management of Distribution Partners

It is not only the OTA partnerships that count; having parity through your channel manager, strong GDS partnerships and wholesale distribution is key to increasing demand through all channels. We know how to manage these partnerships to ensure your hotel is sold through all market segments.

Operational Distribution

We seamlessly ensure consistent distribution of your rates and availability through all channels. Understanding how your rates are viewed and why availability is down, could be the difference between a full hotel and having empty stock.

Let Our Expertise be Your Success

All of the services listed on our website can be purchased individually or together under one holistic hotel management agreement. We work on open rolling annual contracts on the basis that if we do a great job, you won’t want to let us go! But equally, you only have to pay for what you need and nothing else – we believe it’s all about adding value at every step.

READY TO INCREASE YOUR PROFITS?

Contact Lester Hotels to Start the Conversation

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